this is Ajeeb, a range of experimental Hindi typography
An experimental range of Hindi lettering that explores the typographic forms through various materials. As a multilingual designer, I believe it is my responsibility to experiment with typography in both, latin script and Devanagari script. Non-latin languages are often exotified through a western lens and seen as 'beautiful in their simplest forms. This hinders further experimentation and pushing the forms to the extremes they can achieve. This project is a small step in that push.